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Third

Social commerce agency that runs live selling for brands, Whatnot included

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Third is a commerce growth company formed in March 2026, when live-shopping agency Orca and Sapphire Studios combined. It helps consumer brands launch and run sales on newer platforms, and its launch announcement names Whatnot among the channels it builds and operates for brands, alongside TikTok, Snap, Meta and eBay Live.

Key features

  • Channel strategy: which platforms to sell on and how to scale them
  • Shoppable livestream production for brands, Whatnot included
  • Day-to-day storefront operations, inventory and execution
  • Creator and affiliate sales programs
  • Paid media and high-volume performance creative, with testing and reporting

Who it's for

Consumer brands that want one outside partner to plan and run live and social commerce, including a Whatnot channel. It is an agency for brands, not a tool for individual resellers.

Pricing

Checked 2026-11-09 on third.co: no pricing is published. Contact partner@third.co for a quote.

Sources

1 comment

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  • Talked to them for our brand. No public pricing, you get a quote. They were clear that product facts, compliance and inventory decisions stay with us, which I actually appreciated.

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